For many analytics teams, wrangling campaign data is a huge endeavour with more tools, channels, and data sources to manage than ever. ICI’s open platform simplifies data management by collecting, refining and organising data, across all channels, campaigns, and systems. ICI’s solution provides a framework that defines the dynamic relationships and hierarchies across different types of marketing data, enabling analysts to organise campaign signals easily to accelerate time to insights.
Unify and organise data across channels, campaigns, and systems
- Collect all marketing data from every channel and bring it into a single, comprehensive view.
- Avoid computational errors caused by manual data manipulation
- Import non-API, offline, and proprietary data
- Export cleansed and harmonised marketing data to your data lake
- Enable your team with faster access to marketing data
Key solutions for marketing analytics