Today’s media landscape is complex and fragmented, creating a lack transparency and accountability of costs and effectiveness. ICI demystifies modern media and provides clarity with close to real-time campaign data reporting across all channels collected directly from media partners, publishers and networks.
We help the world’s largest advertisers take ownership of their performance data and build trust and transparency with their agency and media partners. Brands choose ICI for real-time insights into cross-channel results and to establish meaningful KPIs for their internal and external teams.
Media transparency that’s crystal clear
- Track media spend with data sourced directly from publishers and platforms
- Enable a “trust but verify” culture that involves agencies in shared goals