Marketing Leadership
CMOs and marketing leaders need complete visibility across the entire marketing landscape to validate activities and expenditure, and truly understand how brand strategies are performing. They also need complete media transparency to manage their team and external agencies effectively. ICI provides marketing leaders with a single source of truth with continuous, always-updated access to marketing performance data across all brands, media channels and regions.
Gain insight into all marketing functions down to the campaign level
- Gain transparency and accountability across internal teams & external agencies
- Standardise measurement across the entire organisation
- Keep teams, agencies, and publishers aligned on campaign performance
- Track progress towards custom KPIs by product, channel, geography and more
- Review how initiatives are impacting business metrics in a single dashboard
Key Solutions for Marketing Leadership
- CMO Dashboard – Gain complete visibility of your marketing performance data in one place and get notifications when new opportunities arise.
- Media Transparency – Gain clarity with real-time campaign data reporting across all channels collected directly from media partners, publishers and networks. Track progress against key brand KPIs.
Marketing Leadership
CMOs and marketing leaders need complete visibility across the entire marketing landscape to validate activities and expenditure, and truly understand how brand strategies are performing. They also need complete media transparency to manage their team and external agencies effectively. ICI provides marketing leaders with a single source of truth with continuous, always-updated access to marketing performance data across all brands, media channels and regions.
Gain insight into all marketing functions down to the campaign level
- Gain transparency and accountability across internal teams & external agencies
- Standardise measurement across the entire organisation
- Keep teams, agencies, and publishers aligned on campaign performance
- Track progress towards custom KPIs by product, channel, geography and more
- Review how initiatives are impacting business metrics in a single dashboard
Key Solutions for Marketing Leadership
- CMO Dashboard – Gain complete visibility of your marketing performance data in one place and get notifications when new opportunities arise.
- Media Transparency – Gain clarity with real-time campaign data reporting across all channels collected directly from media partners, publishers and networks. Track progress against key brand KPIs.
Digital Leaders
Digital Leaders
Digital leaders have to activate marketing across a plethora of ad channels to connect customers to their brand. This makes measuring the effectiveness of this complex marketing mix a real challenge. ICI sources in real-time all marketing performance data and fuses it into one dashboard. Allowing data-driven decisions to made quickly to optimise campaign effectiveness.
Measure the performance of your content across all channels and segments
- Continuously measure all campaigns to make in-flight optimisations
- Map campaign performance to internal sales numbers to measure a campaigns ROI
- Get a summary view or drill down for performance details of creatives and audience segments
- Address specific inquiries with ad hoc reporting
- Combine creative imagery and quantitative results in a single performance visualisation
- Automatically bring in copy, creative images, publish date, and other details from creative assets
- Enable your teams to quickly collaborate on segmented campaigns in-flight
Key solutions for digital strategy
- Cross-Channel Measurement – Track performance across all ad channels and monitor customer behaviour throughout the purchasing journey.
- Video Performance Management – Accurately measure metrics and compare how audiences are responding to creatives.
- Audience Segment Analytics – Measure campaign performance against key target demographics.
Marketing Analysts
For many analytics teams, wrangling campaign data is a huge endeavour with more tools, channels, and data sources to manage than ever. ICI’s open platform simplifies data management by collecting, refining and organising data, across all channels, campaigns, and systems. ICI’s solution provides a framework that defines the dynamic relationships and hierarchies across different types of marketing data, enabling analysts to organise campaign signals easily to accelerate time to insights.
Unify and organise data across channels, campaigns, and systems
- Collect all marketing data from every channel and bring it into a single, comprehensive view.
- Avoid computational errors caused by manual data manipulation
- Import non-API, offline, and proprietary data
- Export cleansed and harmonised marketing data to your data lake
- Enable your team with faster access to marketing data
Key solutions for marketing analytics
- Cross-Channel Measurement – Unify data from every marketing source into a single platform.
- Marketing Data Stream – Automate API management and marketing data collection then stream cleansed and harmonised data to your data lake.
Marketing Analysts
For many analytics teams, wrangling campaign data is a huge endeavour with more tools, channels, and data sources to manage than ever. ICI’s open platform simplifies data management by collecting, refining and organising data, across all channels, campaigns, and systems. ICI’s solution provides a framework that defines the dynamic relationships and hierarchies across different types of marketing data, enabling analysts to organise campaign signals easily to accelerate time to insights.
Unify and organise data across channels, campaigns, and systems
- Collect all marketing data from every channel and bring it into a single, comprehensive view.
- Avoid computational errors caused by manual data manipulation
- Import non-API, offline, and proprietary data
- Export cleansed and harmonised marketing data to your data lake
- Enable your team with faster access to marketing data
Key solutions for marketing analytics
- Cross-Channel Measurement – Unify data from every marketing source into a single platform.
- Marketing Data Stream – Automate API management and marketing data collection then stream cleansed and harmonised data to your data lake.
Social Media
Social Media
Social media experts are constantly looking for new ideas to engage customers and build brand equity. To drive effective content strategy, they have to measure content performance across paid, owned and earned channels to see what resonates with customers. However, measuring social activity is not easy due to the large volumes of data. With Origami Logic, you get a single view of your social marketing performance across all channels, so you can easily track and measure the performance of individual content and build a more effective content strategy.
Consolidate social measurement and view results in the context of business objectives
Key solutions for social media