Siloed thinking complicates access to valuable data and insights, making the process time-consuming and draining resources. ICI's platform ensures data is shared, providing multiple stakeholders with instant access to the insights they need.

CMOs and marketing leaders need complete visibility across the entire marketing landscape to validate activities and expenditures and truly understand how brand strategies are performing. They also need complete media transparency to manage their team and external agencies effectively. ICI provides marketing leaders with a single source of truth with continuous, always-updated access to marketing performance data across all brands, media channels and regions.

Gain insight into all marketing functions down to the campaign level

Key Solutions for Marketing Leadership

Digital leaders have to activate marketing across a plethora of ad channels to connect customers to their brand. This makes measuring the effectiveness of this complex marketing mix a real challenge. ICI sources in real-time all marketing performance data and fuses it into one dashboard. Allowing data-driven decisions to made quickly to optimise campaign effectiveness.

Measure the performance of your content across all channels and segments

Key solutions for digital strategy

For many analytics teams, wrangling campaign data is a huge endeavour with more tools, channels, and data sources to manage than ever. ICI’s open platform simplifies data management by collecting, refining and organising data, across all channels, campaigns, and systems. ICI’s solution provides a framework that defines the dynamic relationships and hierarchies across different types of marketing data, enabling analysts to organise campaign signals easily to accelerate time to insights.

Unify and organise data across channels, campaigns, and systems

Key solutions for marketing analytics

Social media experts are constantly looking for new ideas to engage customers and build brand equity. To drive effective content strategy, they have to measure content performance across paid, owned and earned channels to see what resonates with customers. However, measuring social activity is not easy due to the large volumes of data. With Origami Logic, you get a single view of your social marketing performance across all channels, so you can easily track and measure the performance of individual content and build a more effective content strategy.

Consolidate social measurement and view results in the context of business objectives

Key solutions for social media