Stakeholders

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MARKETING
LEADERSHIP

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Gain transparency into all initiatives and enable your team to exceed key performance KPIs.

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DIGITAL
STRATEGY

Measure performance across all ad channels and enable cross-channel ROI measurement.

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MARKETING
ANALYTICS

Collect, refine and organise data across all ad channels, campaigns and systems.

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SOCIAL MEDIA

Measure social media performance across paid, owned and earned channels in a single platform.

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MARKETING
LEADERSHIP

Gain transparency into all initiatives and enable your team to exceed key performance KPIs.

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DIGITAL
STRATEGY

Measure performance across all ad channels and enable cross-channel ROI measurement.

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MARKETING
ANALYTICS

Collect, refine and organise data across all ad channels, campaigns and systems.

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SOCIAL MEDIA

Measure social media performance across paid, owned and earned channels in a single platform.

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Marketing Leadership

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CMOs and marketing leaders need complete visibility across the entire marketing landscape to validate activities and expenditure, and truly understand how brand strategies are performing. They also need complete media transparency to manage their team and external agencies effectively. ICI provides marketing leaders with a single source of truth with continuous, always-updated access to marketing performance data across all brands, media channels and regions.

Gain insight into all marketing functions down to the campaign level

Gain transparency and accountability across internal teams & external agencies
Standardise measurement across the entire organisation
Keep teams, agencies, and publishers aligned on campaign performance
Track progress towards custom KPIs by product, channel, geography and more
Review how initiatives are impacting business metrics in a single dashboard

Key Solutions for Marketing Leadership

CMO Dashboard – Gain complete visibility of your marketing performance data in one place and get notifications when new opportunities arise.
Media Transparency – Gain clarity with real-time campaign data reporting across all channels collected directly from media partners, publishers and networks. Track progress against key brand KPIs.

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Marketing Leadership

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Gain insight into all marketing functions down to the campaign level

Gain transparency and accountability across internal teams & external agencies
Standardise measurement across the entire organisation
Keep teams, agencies, and publishers aligned on campaign performance
Track progress towards custom KPIs by product, channel, geography and more
Review how initiatives are impacting business metrics in a single dashboard

Key Solutions for Marketing Leadership

CMO Dashboard – Gain complete visibility of your marketing performance data in one place and get notifications when new opportunities arise.
Media Transparency – Gain clarity with real-time campaign data reporting across all channels collected directly from media partners, publishers and networks. Track progress against key brand KPIs.

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Digital Leaders

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Digital Leaders

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Digital leaders have to activate marketing across a plethora of ad channels to connect customers to their brand. This makes measuring the effectiveness of this complex marketing mix a real challenge. ICI sources in real-time all marketing performance data and fuses it into one dashboard. Allowing data-driven decisions to made quickly to optimise campaign effectiveness.

Measure the performance of your content across all channels and segments

Continuously measure all campaigns to make in-flight optimisations
Map campaign performance to internal sales numbers to measure a campaigns ROI
Get a summary view or drill down for performance details of creatives and audience segments
Address specific inquiries with ad hoc reporting
Combine creative imagery and quantitative results in a single performance visualisation
Automatically bring in copy, creative images, publish date, and other details from creative assets
Enable your teams to quickly collaborate on segmented campaigns in-flight

Key solutions for digital strategy

Cross-Channel Measurement – Track performance across all ad channels and monitor customer behaviour throughout the purchasing journey.
Video Performance Management – Accurately measure metrics and compare how audiences are responding to creatives.
Audience Segment Analytics – Measure campaign performance against key target demographics.

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Marketing Analysts

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For many analytics teams, wrangling campaign data is a huge endeavour with more tools, channels, and data sources to manage than ever. ICI’s open platform simplifies data management by collecting, refining and organising data, across all channels, campaigns, and systems. ICI’s solution provides a framework that defines the dynamic relationships and hierarchies across different types of marketing data, enabling analysts to organise campaign signals easily to accelerate time to insights.

Unify and organise data across channels, campaigns, and systems

Collect all marketing data from every channel and bring it into a single, comprehensive view.
Avoid computational errors caused by manual data manipulation
Import non-API, offline, and proprietary data
Export cleansed and harmonised marketing data to your data lake
Enable your team with faster access to marketing data

Key solutions for marketing analytics

Cross-Channel Measurement – Unify data from every marketing source into a single platform.
Marketing Data Stream – Automate API management and marketing data collection then stream cleansed and harmonised data to your data lake.

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[av_textblock size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' av_uid='av-k8ibqmsx' admin_preview_bg='']

Marketing Analysts

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[av_textblock size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='' color='' id='' custom_class='' av_uid='av-k8ibqmsx' admin_preview_bg='']
For many analytics teams, wrangling campaign data is a huge endeavour with more tools, channels, and data sources to manage than ever. ICI’s open platform simplifies data management by collecting, refining and organising data, across all channels, campaigns, and systems. ICI’s solution provides a framework that defines the dynamic relationships and hierarchies across different types of marketing data, enabling analysts to organise campaign signals easily to accelerate time to insights.

Unify and organise data across channels, campaigns, and systems

Collect all marketing data from every channel and bring it into a single, comprehensive view.
Avoid computational errors caused by manual data manipulation
Import non-API, offline, and proprietary data
Export cleansed and harmonised marketing data to your data lake
Enable your team with faster access to marketing data

Key solutions for marketing analytics

Cross-Channel Measurement – Unify data from every marketing source into a single platform.
Marketing Data Stream – Automate API management and marketing data collection then stream cleansed and harmonised data to your data lake.

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Social Media

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Social Media

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Social media experts are constantly looking for new ideas to engage customers and build brand equity. To drive effective content strategy, they have to measure content performance across paid, owned and earned channels to see what resonates with customers. However, measuring social activity is not easy due to the large volumes of data. With Origami Logic, you get a single view of your social marketing performance across all channels, so you can easily track and measure the performance of individual content and build a more effective content strategy.

Consolidate social measurement and view results in the context of business objectives

Drill down to individual posts, tweets, and videos to figure out what content drives engagement
Combine creative and performance data to discover your best-performing content
Visualise campaign performance by channel, audience, geography, and more
Gain visibility into social marketing’s broader impact on other parts of your business by measuring website activity and conversions

Key solutions for social media

Social Performance Management – Measure content performance and engagement across paid, owned and earned media within a single platform.
Cross-Channel Measurement – Identify your best-performing content across different channels and leverage these insights to understand your customer better.

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Join the marketers of tomorrow.
Get in touch with ICI today.

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Join the marketers of tomorrow. Get in touch with ICI today.

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