Measurement Solutions

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Is your marketing data past
its use by date?

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ICI offers data solutions that match the speed and the unique demands of today’s modern marketing ecosystem.

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Is your marketing data past its use by date?

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ICI offers data solutions that match the speed and the unique demands of today’s modern marketing ecosystem.

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SOLUTIONS FOR

Brands

ICI allows Brands to to decipher the vast amount of both online and offline data produced across every one of their marketing channels and platforms. Using ICI they can easily measure the effectiveness of complex campaigns in close to real-time and gain actionable insights to optimize marketing activity and maximise ROI.
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SOLUTIONS FOR

Analysts

Analysts don’t want more data for data’s sake, they want the right data, fast. ICI automatically collects, refines and organises marketing data in close to real-time. Producing reliable, relevant marketing data to support their corporate analytics initiatives. Advanced users can use a ICI’s programming environments to explore, enrich and transform data. All at a speed that matches the market.
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SELECT YOUR PREFERRED SOLUTION

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CMO Dashboard

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CMO Dashboard

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Marketers need continuous, always-updated access to marketing results expressed the way that business is measured – across channels, brands, and regions. With ICI, you get complete visibility of all your marketing results, whether executed internally or through agency partners delivered in real-time. The result is a single version of marketing truth and a straightforward way to measure marketing’s contribution to the bottom line.

All your marketing performance data and insights in one place.
Your one source of marketing truth.

Build transparency and accountability across internal & external teams
Monitor progress against your defined KPIs versus goals at a glance
Monitor media spend with real-time data from partners and publishers
Monitor competitor activity
Eliminate manual reporting and refocus on leveraging insights

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Cross-channel Measurement

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Cross-channel Measurement

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Modern marketers rely on a complex mix of channels and tools, making it more important than ever to have a comprehensive view of campaign performance. ICI lets you see how content is working across various channels and in which stages of the customer lifecycle. Identify your best-performing tactics and shift resources away from efforts that aren’t working to drive performance.

Determine what’s working across all online and offline marketing channels

Easily find performance data from all channels and campaigns in a single platform
Drill down from summary view to see performance details for creative assets
Visualise campaign performance by channel, audience, geography, etc.
Measure and Detect Anomalies and emerging trends and insights for complex in-flight campaigns to make real time campaign channel and ad unit adjustments

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Social Performance Measurement

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Social Performance Measurement

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Tracking and analysing social performance can be a confusing and time-consuming exercise due to the massive volume of marketing signals scattered across paid, owned and earned channels. ICI collects, fuses and refines all social data, providing marketing teams with a single platform to measure results, track progress towards business goals and objectives. Allowing marketers to gain a better understanding of social's contribution to their overall marketing results.

Unify social measurement and view results in context of business objectives

Single view of social marketing performance across paid, owned and earned channels
Review content alongside performance metrics within content cards
Drill down to individual posts, tweets and videos to discover what drives engagement
Measure and compare competitor social marketing activity

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Video Performance Measurement

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Video Performance Measurement

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In today's content-driven landscape brands are experimenting with multiple creatives across a multitude of channels and audience segments. Managing performance requires collecting and aggregating video-specific metrics, making manual reporting difficult and prone to errors. The ICI platform measures video metrics correctly to understand a campaign’s impact on awareness, engagement, and conversions.

Establish a foundation for video campaign measurement to prove ROI

Combine video metrics from publisher, programmatic and social channels
Link video campaign performance to conversions and critical KPIs
Compare how video creatives perform by audience segments
Enable collaboration across digital and TV planning teams

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Audience Segment Analytics

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Audience Segment Analytics

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To understand the impact of creative messaging and content, it's helpful to analyse campaign performance results against audience segments. It's even more helpful if this data is available in time to effect campaign outcomes. ICI blends together audience data with campaign data and delivers this valuable dataset in real-time, allowing marketers to measure how marketing efforts are performing across key demographic segments and make dynamic changes if required.

Understand your marketing performance in the context of key audiences

Understand campaign and content performance in an audience context
View campaign, content, and channel results by audience segments
Explore specific questions about audience engagement with ad hoc reporting
Drive a consistent definition of audience segments across your organisation

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Media Transparency

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Media Transparency

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Today’s media landscape is complex and fragmented, creating a lack transparency and accountability of costs and effectiveness. ICI demystifies modern media and provides clarity with close to real-time campaign data reporting across all channels collected directly from media partners, publishers and networks.

We help the world’s largest advertisers take ownership of their performance data and build trust and transparency with their agency and media partners. Brands choose ICI for real-time insights into cross-channel results and to establish meaningful KPIs for their internal and external teams.

Media transparency that's crystal clear

Track media spend with data sourced directly from publishers and platforms
Enable a “trust but verify” culture that involves agencies in shared goals

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Marketing Data Stream

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Marketing Data Stream

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Cleansed and harmonized data collected by ICI can be accessed directly from the dashboards created specifically to measure the degree of success or failure of activities being monitored. Alternatively harmonized and de-duplicated data can be exported to a number of popular BI tools such as Power BI” or to your corporate data lake or IT hub.

Data shared not siloed

Share marketing results and insights with multiple stakeholders in your business
OpenExport lets you stream cleansed and harmonised marketing data to your data lake
Eliminate data wrangling needed to prepare data for media mix modelling, financial analysis and corporate planning

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Join the marketers of tomorrow.
Get in touch with ICI today.

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